Tuesday, August 23, 2011

Affinity group communications: Facebook posting tips

I administer or co-administer a number of institutional Facebook pages and groups, each targeting a different affinity group. Deciding when to post is always an issue. Ideally, one wants to post the right content at the right time to maximize communication and community-building within each constituent group.

Facebook provides page analytics offering some degree of insight into impressions and other factors that supplement comments and likes from affinity group members. Monitoring these data points, along with click-throughs to posted links, are among the tools that provide feedback on whether one has, indeed, posted the right content at the right time.

Regardless of the extent of your monitoring efforts to determine if or how you are connecting with your affinity group, the entrepreneur.com “Facebook Posting Techniques that Really Work” article can provide a starting point or a comparison for one’s efforts.
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Brenda Dow is a specialist in Marketing, Advancement, and Business Development. She holds degrees in communications and human resources management, and blogs about affinities and affinity related activities at http://www.affinityavenue.com/.

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