Definition of Affinity: What you don't know can hurt you

Everyone wants to belong, to feel connected to someone or something, to find a fit that leads to comfort, satisfaction, fulfillment, validation, security, convenience, passion, or more.

For years,
Marketers have sought ways to identify people who are a good fit for their causes, products, and services.
Human resources specialists have sought to attract and retain skilled and committed employees.
Leaders have sought to build-up, retain, and inspire those who follow them or support their cause or beliefs.