Thursday, January 12, 2012

Building on Affinities: "Weird done right"

The last blog post reflected on different social skills people have who are all using social media, whether for personal connections or business marketing purposes. Some experts advise "use social media for being social" or "act as if at a cocktail party." When it comes to personal or business matters online or in-person, people tend to gravitate toward individuals (those fronting organizations or not) who are interesting.

So in cultivating affinities, one may find these two blog posts by Jessica Hagy helpful as well as entertaining. How To Be More Interesting (In 10 Simple Steps) includes the tip: "Embrace your innate weirdness," while Why Weird is Wonderful (and Bankable) claims: "Weirdness: it’s great for parties." She writes that "weird done right ... is captivating and attractive" and "weirdness fosters community" as one finds "others who understand, empathize, and share what you thought was an isolating trait."

Hagy's points remind me of Seth Godin's work, described in the blog post Tribes will form around ideas, leaders. If someone will let their inner weirdness out, they may find an existing or forming tribe, making anything possible within their personal or business lives.

Brenda Dow is a specialist in Marketing, Advancement, and Business Development. She holds degrees in communications and human resources management, and blogs about affinities and affinity related activities at

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